Believe it or not, the key to explosive business growth is doing less, not more.

Let’s face it: In the ever-evolving world of small B2B businesses, the race to stay ahead can feel like running on a treadmill. Or, on some days, like herding cats while juggling chainsaws.

You’re moving fast, but are you going anywhere? The problem isn’t about doing more; it’s about doing the right things efficiently.

To step off this treadmill and surge ahead, let’s dive into three game-changing tactics that will transform your B2B business processes into an efficiency powerhouse.


Tactic 1: Identify and Eliminate Redundancies

How often do we find ourselves tangled in a web of repetitive tasks, feeling like a hamster on a wheel?

Early in my career, I tried to do it all, and eventually, I became the chief liability and bottleneck. Everything relied on my manual energy to get it done. That’s not only inefficient but a considerable risk. Often, in the early stages of a business, that’s what’s needed, but the problem is when you stay in that stage for too long.

Here’s how to eliminate these wasteful activities.

Step 1: Auditing and Improving Business Processes

Begin by dissecting your daily operations. Look for the fat to trim. Like a skillful surgeon, identify the duplicative steps that consume time without adding value.

Step 2: Simplify Workflows

Imagine turning a complex maze into a straightforward path. Now, it’s time to merge steps and erase anything that’s unnecessary and doesn’t add value to the client.

Less is more here (the key to lean thinking).

Step 3: Embrace Automation

For activities that need to remain in your processes, identify the areas that can be fully automated.